modern technology

Inspired by the thought of an elastic ceiling being pulled down by the weight of various objects was behind the design exploration for retail fashion label SND designed by 3Gatti architecture.

The final result is a dreamlike, undulating landscape of hovering elements – over 10,000 of them and each one unique in shape thanks to the wonders of modern technology. The computer calculated the cave-like lines of the interior and the size and shapes of the 10,000-plus elements needed to create it. The resulting file allowed contractors to cut the huge number of pieces by machine in record time.
The material used to sculpt the suspended ceiling was determined by fire regulations: a very thin white translucent fiberglass which, although chosen for its fire resistance rather than its visual impact, enhanced the design with its reflective quality. The worn timber floors add warmth whist the mirrored walls allude to an endless space.

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

SND by 3 Gatti

Photos Shen Qiang

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