The recently opened PURO Lodz hotel located in the Polish city of Lodz is best known for being the centre of the country’s textile industry is the latest venture by design-led hospitality brand PURO Hotels, aims at showcasing this little known aspect, most notably through its own in-house cinema, which hosts weekly movie nights, and a comprehensive collection of artworks by local creatives displayed throughout the premises. Lest you think that the hotel’s offerings are only cerebral in nature, take note that guests also have at their disposal two wholesome eateries, a rejuvenating spa and fully-equipped gym, and a DJ-presiding, cocktail-serving rooftop terrace with sweeping views of the city.
Occupying a purpose built building designed by Pozna-based ASW Architects, the hotel couldn’t be better located, both geographically and symbolically: standing opposite the lavish Neo-baroque Poznaski Palace, and Manufaktura, a redbrick factory complex that typifies the town’s extensive industrial infrastructure (the city’s cultural and industrial history is literally reflected in the hotel’s glass façade). The complementary forces behind Lodz’s development, industry and culture, are also echoed in London-based multidisciplinary design agency SUPERFUTURES’s interior design where retro and contemporary references meet a post-industrial chic aesthetic. The result is a forward-looking hotel that interweaves past and present to project a picture of the future.