London based design legends campaign design say, ” we create engaging consumer experiences for discerning client’s” . And all I can say to that is …. yes they do! I have so much love for this innovative design studio that challenges the way we look and interact with stores, exhibition spaces and pop up spaces.
Above – Campaign worked with M&C Saatchi Sport & Entertainment to create The Havana Club Mojito Embassy. The Havana Club Mojito Embassy reflects the renowned Cuban brand’s heritage and authentic roots whilst bringing a flavour of contemporary Havana to the city. Individual elements including a striking façade, illuminated sign, hand-painted graphics, reclaimed materials and re-purposed furniture have been crafted and come together to bring the authentic Mojito experience to life and capture the party atmosphere of Havana. I love this pop up!
Above – In stark contrast to the conventional clinical white box of traditional opticians, Campaign created a dramatic interior for the London flagship store of global eye wear brand Kirk Originals.Taking inspiration from the brand’s latest Kinetic collections, the store design features displays of winking eyes in various guises. A series of larger than life lenticular printed eyes are suspended in the front window, simultaneously winking and catching customers’ eyes as they approach and enter the store.
Above – Campaign collaborated with trend forecasting agency The Future Laboratory on ‘Sweet Shoppe’ – an installation which explored the retail landscape of tomorrow. Campaign and The Future Laboratory worked closely on the concept, drawing on the combined expertise in trend forecasting and retail design. The environment was designed to heighten the senses, create anticipation, encourage focus and allow for engagement.
The installation is a forest of 8m suspended rope, within which emerge four enclosures, each one devoted to one of the four themes: Utility, Wilderness, Mix-Mash and Sobriety. The forest acts as a unifying landscape in which to discover the individual enclosures and focus the visitor’s experience whist looking at textiles.
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