Godiva’s concept flagship store is based around “treat thyself”. Wonderwall’s intention was to add a breath of fresh air to the more traditional image Godiva instill. The shop features delicious design details such as the “melting chocolate” ceiling combined with classical interior design. Set in the popular fashionable location of Harajuku passers-by gain a clear view of the chocolate society indulging in my favorite food group! I could do with some right now.
Fashion brand “beautiful people” reflects the brand image incorporating contradictory ideas such as essential and superficial, constraint and freedom ,humorous and serious. Entering the shop one sees a white forest made up of 10,000 artificial flowers cladding the walls emitting a tranquil force and sense of balance, whilst projecting emotion .
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images credited to Wonderwall