The clever folk at Schemata have caught my eye again for another brilliant retail space. This tight space, for Japanese retailer Floyd, has been given the look of an unfinished construction site that reveals itself slowly and in layers as you approach. The haphazard plywood boxes reveal themselves to be beautifully crafted lauan shelving units, while the open ceiling shows off proudly the silver wrapped service ducts. The subtle details Schemata is known for is on display in the shelving of the lauan boxes where the edging is illuminated with the colours responding and changing with the viewers position. These small, but interesting details turns what appears from the outside to be a construction site into an interactive, highly sophisticated space, which draws the attention of the shopper and ultimately directs all focus to the Floyd products. Very clever, I say!
Story by Brendan Guy. To see more by Schemata images credited to Kentahasegawa