Cheungvogl design studio created a cycle of concept case studies for the renowned Australian brand Aesop, in which eleven installations, signature stores and concept stores across Asia and Europe evolved. Although each design is unique in its approach, materiality and character, the design rationale is consistently grounded in the brand’s philosophy. The case studies focus on the integration, interaction and communication aspects between humans and objects. Aesop’s store at Hysan Place, Hong Kong is situated in an L-shaped space with two curved walls marking the front and the back of the space. The store is located in a building where 100,000 visitors are expected to visit daily. With the anticipated traffic in mind, the design defines a clear vertical hierarchical structure that separates the various product ranges. It incorporates an archival system and created a series of movable archival storage units, which form the hybrid between the front of house and the back of house such that products can be replenished easily without physically transferring products from the back of house storage during busy hours. With the transparent quality of the design details, it increases the depth of the space both in its physical and visual sense. Copper is selected to express not only for its quality of lightness, durability and flexibility, but also how copper is constantly transforming as a ‘living material’, which ages over time. You gotta love Aesop and Cheungvogl !
Below Aesop installation Hong Kong
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