Inspired by the growing importance of mobile Internet use in daily life in China, interior designers COORDINATION ASIA created an out-of-the-box telecommunications store that turns the act of purchasing a mobile product into an active and fun experience. The store is designed as an interactive environment that caters to the needs of different target-customers: Trendy, Lifestyle and Tech Savvy. Products are presented in combination with related accessories, apps and carriers on custom-made presentation tables with ‘serving trays’. Following a black runway from the entrance, customers find the App Bar where they can try out mobile apps on a large interactive screen. The whole interior is flexible, so that changes in layout can be made quick and easily. This store is a breath of fresh air in loaded with fun and quirky style beautifully executed. Nice one AER.
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