whats in the Tincan?

During the London Design Festival, local architecture studio AL_A unveiled Tincan, a six month pop-up restaurant project in Soho, serving the best-tinned seafood in the world. The starting point for the project was the food, so the team sourced produce from countries including Portugal, Spain, Iceland and Iran, with an aim to serve “the best tinned seafood in the world”. There was no need for a kitchen, as the fish is served as it comes … in the tin!

Tincan has 35 things on the menu, probably the best canned produce you’ll ever eat in the world. Removing the excess oil they simply put it on a dish with bread, salt, chilli peppers and shallots.

To celebrate the iconography of the cans and their packaging, they were used as the main decoration in the space. A series of plastic prongs on the walls and behind the shopfront create a framework for displaying the tins in rows. What a brilliant idea and store design and I don’t even eat seafood.