CRITERIA New York to Melbourne

CRITERIA’s showroom opening in Cremorne in Melbourne in late 2014 brings an exciting new design aesthetic to Australia. Founder and director of CRITERIA Rachael Fry says, “the CRITERIA showroom aims to capture the essence of design thinking in New York.” The former New Yorker pinpoints the New York aesthetic as being “structured around progressive design, centred on experimentation, form and material and concept.”

If there’s a common bond between this eclectic mix it’s that each product is innovative and shares a particular attention to a craft. Each designer is progressive in design thinking and experiments in form, material, and aesthetic, resulting in works that are inherently unique. With products largely being handmade Criteria specialise in bespoke high-quality products.

Research of the Australian marketplace undertaken by Rachael on settling here two years ago, revealed an opportunity to share her passion for her former home city’s design culture. Scroll down for the opening night paparazzi photos.

Criteria Melbourne

Criteria Melbourne

Criteria Melbourne

Criteria Melbourne

Shy at Criteria

Shy at Criteria

Baxter at Criteria

Baxter at Criteria

Criteria Melbourne

Criteria Melbourne

David Weeks at Criteria

David Weeks at Criteria

Rachael Fry and Amon Carson Criteria Melbourne

Rachael Fry and Amon Carson Criteria Melbourne

Tall Chair at Criteria

Tall Chair at Criteria

Weave high back  at Criteria

Weave high back at Criteria

Voliera at Criteria

Voliera at Criteria

Below – Criteria opening night social pics

Criteria launch event

Criteria launch event

Wenying Yao - Architects EAT, Sally Cook - Travis Walton, Lachlan Cooper - Architects EAT

Wenying Yao – Architects EAT, Sally Cook – Travis Walton, Lachlan Cooper – Architects EAT

Rachael Fry, Giaan Rooney

Rachael Fry, Giaan Rooney

Bianca Baldi - Techne Architecure, Angus Edwards - KPDO, Lynde Nguyen - HASSELL, Wenying Yao - Architects EAT

Bianca Baldi – Techne Architecure, Angus Edward – KPDO, Lynde Nguyen – HASSELL, Wenying Yao – Architects EAT

Brem Perera - Hecker Guthrie, Cassie Hansen - Architecture Media

Brem Perera – Hecker Guthrie, Cassie Hansen – Architecture Media

Claire Gardiner - Nixon Tulloch Fortey, Richard Fitzgerald - Nixon Tulloch Fortey, Parisse Constantine - Nixon Tulloch Fortey

Claire Gardiner – Nixon Tulloch Fortey, Richard Fitzgerald – Nixon Tulloch Fortey, Parisse Constantine – Nixon Tulloch Fortey

Hamish Guthrie - Hecker Guthrie, Bruno Mendes - Woods Bagot

Hamish Guthrie – Hecker Guthrie, Bruno Mendes – Woods Bagot

Felicity Miller - Doherty Design Studio, Samantha Deacon, Doherty Design Studio, Bianca Abonyi  Doherty Design Studio

Felicity Miller – Doherty Design Studio, Samantha Deacon, Doherty Design Studio, Bianca Abonyi Doherty Design Studio

Matt McDonald - Woods Bagot, Tarryn Manskie - Woods Bagot, Adam Link - Woods Bagot

Matt McDonald – Woods Bagot, Tarryn Manskie – Woods Bagot, Adam Link – Woods Bagot

Megan Hounslow - MEME, Elida De Felice - Fitt De Felice, Mark Simpson - Design Office

Megan Hounslow – MEME, Elida De Felice – Fitt De Felice, Mark Simpson – Design Office

Related Posts

No Comments Yet.

Leave a Comment

You must be logged in to post a comment.