If they launch it, people will just come and that’s exactly what Aesop had in mind. After opening its first Canadian location in Toronto, the Australian skin-care brand turned to Vancouver with a stand-alone that opened ever so quietly. This tiny Gastown outpost is emblematic of the company’s ethos: authentic engagement with a community’s culture and history is just as key as what’s stocked on the shelves.
Smack in the middle Gastown, Aesop’s tiny store (57 square metres) is clad entirely in locally sourced bisected Douglas fir tiles to honour the area’s historical reliance on the forest industry. Timber cross-sections reflect playful manipulation of proportions to create a distinct box-within-a-box feel. Aesop … the master of re-invention !