Studio Ongarato won the global award for Visual Identity for its work on luxury Australian hotel Jackalope, after winning this category at the AHEAD Asia-Pacific Awards in 2018. The global Visual Identity category is comprised of exceptional projects that recognise the overall visual identity of a hospitality project including, but not limited to, elements such as graphic design, signage and physical collateral. Recognised by industry leaders as an exemplar of the shifting landscape of Australian luxury, Jackalope and its bar, Flaggerdoot, and restaurant, Doot Doot Doot, command attention with their avant-garde integration of environment and brand experience.
Studio Ongarato carefully considered each of the hotel spaces to maximise a sense of intimacy while enhancing the cinematic appeal of the site, which is set on the 11-hectare Willow Creek Vineyard. At each turn, visitors are encouraged to engage with a thematic world where the mythological narrative of the Jackalope is unveiled incrementally, yielding a sense of discovery.
Jackalope’s magnificent site inspired a brand narrative based on the concept of alchemy as a metaphor for winemaking. This concept was also expressed in the Jackalope itself, a transformative and mythical creature that is half hare, half antelope.