Fashion brand Dior has teamed up with Vespa to create an exclusive version of the iconic Italian scooter and a range of matching accessories, celebrating the sunny-spirit and art of living of the two houses.
Founded in the same year, in 1946, the Italian brand and the Parisian couture house are linked by an unwavering desire to inspire a new, bright and creative vision of the world. Today, more than ever, the Dior and Vespa collaboration reinvents this spirit of freedom, movement and expression that drives them.
Out of this dialogue, the Vespa 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two brands.
A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan the new model was designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier.
Echoing the design of the saddle, a top case patterned with the Dior Oblique motif designed by Marc Bohan in 1967 is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range. Symbols of escape to new horizons, these limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group stores.